Showing posts with label alyson stanfield. Show all posts
Showing posts with label alyson stanfield. Show all posts

Friday, September 18, 2009

Steven Pressfield

Greetings! I am excited to share with you a miniature interview I got to have with Steven Pressfield, the author of War of Art. Mr. Pressfield also has a blog, and somehow his P.R. representative found me through the wondrous world of the internet. Since I recently finished reading the War of Art, the timing could not have been better.

Karine: Steven, I just finished reading The War of Art, and really loved it.
Even though I consider myself a "professional artist", I have to agree
that resistance is something I fight each and every day before I go into my studio to paint. I am about to begin a whole new body of work, one that is different from the paintings I have been doing for a long time. It is a body of work that I have had resistance to for YEARS! (Which is why I know I need to get started on it, right away.) You offer so much good advice in your book, but I am willing to ask for one more tidbit. How did you convince yourself to finally write The War of Art, when you knew it was outside the scope of your usual writing? (non fiction rather than fiction)

Steven: "The War of Art" was actually pretty easy for me to write because I'd had it in my head for years, from many nights sitting up with friends telling them verbally exactly what's in the book--friend meaning aspiring writers etc. who were stuck and asked me to kick them in the ass a little. So when I got a couple of months between submitting the manuscript of another book and getting feedback so that I could go to the next draft, I just banged it out. So I'd never have to do one of those verbal midnights again!

Karine: My most recent struggle with resistance has come with the fact that I now have so many paintings! I need to market and sell this art! (Not a bad problem to have, but this resistance thing doesn't ever give up, does it?) I am sure writers experience this problem once they have completed a manuscript and now must publish it or have it published. What words of
wisdom can you give for those of us who are facing possible rejection and (ulp!) failure? How does one get back into the saddle?

Steven: That's a great question, Karine. I'm not even sure I'm the best person to answer it. The smartest thing I can say is: "Get help." Find other professionals--agent, publicity person, etc.--whose talents lie in the arena of marketing. Most artists, I've found, are woefully incapable of pimping themselves. I know I am. We need help. That's why God invented the ten percent commission and the monthly retainer.

Meanwhile I've got a really got mini-book .pdf on this exact subject, written by Jack White, the painter. I'll scour my hard drive and see if I can find it and include it in this e-mail. It's called "Mystery of Making It." If I can't find it, see if you can track it down by googling him. You might have to pay twenty bucks but it's worth it. Jack White is a former state artist of the state of Texas. If you can't find this under his name, google Mikki Senkarik (that's his wife, also a painter.) Just e-mail Jack and ask.

Karine: Thank you! I have been now reading Mystery of Making It, and there is a lot of valuable information in it! Some of the information I have heard before, but it never hurts me to hear it again. For any of you out there who are needing more marketing tips, I highly recommend this book!

Last question, Steven: I found that in order to get myself into the studio, each and every day, I have the best success when I follow an established routine or pattern. It becomes almost a ritual, and it really seems to help. Do you have similar habits or routines?

Steven: I do too. See the first chapter of "War of Art." My friend Randall Wallace, who wrote "Braveheart," has a whole series of early morning rituals. His girlfriend calls them "little successes." That's very good. Even a simple "little success" like making coffee or going to the gym really helps, I find. You are not alone, Karine. Rituals get the momentum going.
Have you ever read "Journal of a Novel" by John Steinbeck? You can find it for a buck, I'm sure, on alibris.com. While he was writing one novel (I forget which), he kept a journal ... writing little notes to himself each morning as a warm-up before he started his day's work. Well worth reading.

Hope that helps!

All my best,
Steve P.

Karine: Steven, thank you so much for taking the time to answer my questions! It was fun to have you here, as a guest on Karine's blog. For those of you reading this, I did ask some of those questions with the intent that others could learn a little more about how to get going as a creative professional. The person I have to help me with my marketing efforts is a wonderful person by the name of Alyson Stanfield, over at Art Biz Coach. I highly recommend her book, I'd Rather Be in the Studio, for those artists who are reading to take their art to the next level.

You may also want to check out Pressfield's "Writing Wednesdays" on his blog. Here is a link to the one from this Wednesday.

This post is getting rather long, but I did want to share with you a photo from last night. This is my first real-live in person tarantula sighting!!! Mr. Pono the dog and I were outside after dark, waiting for M. to come home, when I happened to notice this fuzzy giant of a spider just outside the gate. You KNOW I had to get a photo of it!

Tuesday, May 27, 2008

The agony of an Artist Statement


I have been working in watercolor some more. The new paintings are different, and I am not sure how I feel about them yet. I guess I will post one now. I am not even sure if it is finished, although I like it right now. So maybe it will have to sit for another day or so first. This painting measures 12 x 9 inches. I think it will be called "Ravine". Maybe.

In addition to painting, I have been putting together a couple more portfolios to take to galleries. Part of this involves writing the dreaded "ARTIST STATEMENT." For those of you who aren't familiar with the artist's statement, it is how an artist describes their own work. I don't think I am alone when I say I would rather have someone drill a hole through my head than have to write an artist's statement. It is important, I know, I know, Alyson! I re-write mine ALL THE TIME. I could probably write it over again every single day. The reason it is so difficult, I suppose, is because I am trying to WRITE about something that is not about words. It is about color, form, IMAGE. Also, I am a painter, not a writer. Yet, this is an essential part of being able to talk about my own art. And so I perservere.

This is the most recent version of my artist's statement (re-write #5 for the year 2008):

The utmost concern for me in the finished painting is harmony of color. I love rich, yummy colors you can sink your eyes into. The reason I prefer to work abstractly is because I feel our lives are already too involved in the physical - that which can be seen, heard, touched or tasted. This art is about the spirit and the soul. The soft transition from one color to another offers a path leading from our busy lives to the realm of the spirit. These paintings provide a serene space with visual elements to intrigue and arouse curiousity. The geometric elements, such as the circle, oval or square, are a reference to ourselves, and how we fit into this place of meditation. I feel it is important for us to recognize our connection to all that is around us.

So there it is. My current artist's statement. I still think it needs some work, but I am going to see if any of you have helpful comments or suggestions. Does this make you want to look at my art? Does this statement provide you with an understanding of how I see my own art? Does it help you understand it? I am open to suggestions, at this point. Keep in mind I have more than one statement. This particular statement is for the most recent body of oil paintings and monotypes. Thank you for any input you may have!

Monday, November 5, 2007

Artist Promotion and marketing


Since I have been working so hard on my promotional materials, I thought I would show you what they look like. Usually, I like to leave digital printouts with gallery owners and managers. I know that a disk with images is more the norm, but my concern has to do with calibration. Computer screens are calibrated a certain way to show color, and what I see on my computer screen in terms of color may not necessarily be what someone else sees when they put the disk into their computer. Plus, I like to take out the extra step of having to put the disk into the computer and wait for the images to pop up. There is something very immediate and basic about opening a folder and seeing the images right away. I want it to be SOOOO easy for people to see the art.



You can see that I have devised two different portfolios: one is for the abstract art, and one is for the figurative art. I am marketing each separately, so that what I present is a cohesive body of work. Even though most creative people work in different styles, it can be confusing for someone seeing the art for the first time if it is all combined. I must admit, I spend a lot more time and energy marketing my abstract art. I found that when I had my gallery in Colorado, it was primarily the abstract work that sold steadily. In fact, it's my abstract art that finances my figure art! The figurative art is the art that seems to get into juried shows and convinces people that I actually CAN draw. I enjoy doing both, but for different reasons. That is for another post, however.

It might be hard to see, but I have created a sticker for the front of the folder with a black and white photo of myself on it. (The photo was taken by my talented photographer friend, Padgett McFeely.) I also usually put any postcards I have from shows of my art in the portfolio. If I am mailing the portfolio to a gallery, I also include a self-addressed, stamped envelope. It is big enough for the whole folder to fit into, and that way, if the gallery is not interested, I can request my materials sent back to me, at no cost to the gallery.

Most of the ideas I have for the portfolios were based on suggestions from Alyson Stanfield of artbizcoach.com. For any of you who are wanting some advice and guidelines in your art career, I highly recommend her. You can even go to her website and sign up for a free weekly newsletter to be delivered to your email box each week. She is awesome. She is also the person who got me started with my blog, so if you are enjoying my blog, you can thank her!!! (Thanks, Alyson!)

I also have these little business card cd roms that I like to include. I have created a slide show of my art on them. Aren't they cute?? I have one that shows the figurative art, and one that shows the new monotypes. They only work on PC type computers, so I am teaching myself how to use powerpoint, so that I can create one that is a little more universal. (It's one of those tasks that has been on my "to do" list for a while now!)

Anyway, that is what my materials look like. What do you think? I am getting there, aren't I?